Airbnb’s original pitch deck + free book on presentations

I recently did some research about Airbnb for my bi-weekly newsletter. One of the things I found was their original pitch deck.

In the very beginning, their name was AirBed&Breakfast with the tagline - book rooms with locals rather than hotels. The interesting part was that from the very beginning, this company was not about just making money. In their “solution” slide, they mention that Airbnb was a web platform to help users save money, make money, and share culture.

The presentation slides are simple and clean. You can take a look here.

A free eBook on creating captivating presentations

On the subject of presentations, I recently put together a short and fun book on creating presentations. The book is called Magical Presentations: What Disney Movies Teach Us About Creating Captivating Presentations.

If you are a presentation Jedi in training and a fan of Disney and Pixar movies, this fun little ebook is made for you.

With references to tons of Disney and Pixar movies, this little ebook introduces you to a simple framework inspired by Disney storytellers that helps you create an engaging presentation your audience cares about.

You’ll learn:

  • The very first thing you should do to craft a successful presentation.
  • How to surface the key ideas and elements.
  • How to lay a solid foundation for your presentation.
  • How to get clarity on the context of your presentation.
  • The five key questions to help you understand your audience, what their needs are, and how your presentation helps them.

It’s completely free for a limited time, if you’d to improve your presentations and if you like Disney movies, be sure to grab a copy here.

[QUOTE] In matters of style, swim with the current; in matters of principle, stand like a rock. - Thomas Jefferson

In matters of style, swim with the current; in matters of principle, stand like a rock. - Thomas Jefferson

Found this gem recently. What a wonderful quote that applies to business: the need to stay relevant, but also stand for something.

This happens to be the concept behind my newsletter - Built On Purpose. The newsletter introduces you to an inspiring game-changing company every other week. Every issue explores what these companies stand for: from their purpose to their cult-like culture.

The companies featured include Airbnb, Apple, Evernote, Southwest Airlines, and with more to come.

You can see a sample and sign up here:

[LINK] An Activity to Help You Find Inspiration Outside Your Context

LINK: An Activity to Help You Find Inspiration Outside Your Context

One of the best ways to get inspired is to look outside your context… For example, emergency room doctors can get insights about organizing their medical supplies by spending time with a Nascar pit crew and an airline employee might get ideas about check-in by observing a hotel front desk.

One way to find inspiration is to look outside of your work. Look at other fields. Look at other categories.

This is also particularly true with business ideas and models. By shaking things up with elements and ideas from another industry or category, it can lead you to create blue oceans.

The article details an exercise to help us think outside of the box.

[LINK] Purpose of Lyft

On Lyft’s mission:

Lyft was founded nearly six years ago with the mission to improve people's lives through the world's best transportation.

On vision:

Our vision was to reinvent cities around people, not cars. That vision originated with one of our cofounders, who spent his life in Los Angeles, sitting in traffic and thinking to himself, there has got to be a better way. Our other cofounder truly believed in hospitality and wanted to communicate with and connect people and communities. Together they determined as a human society, there had to be a better way to solve for a traffic pain points and the fact that people sit alone in their cars, travel great distances to work, release emissions and all the downsides of traffic today.

On the subject of Lyft, here are their core values:

  • Be Yourself.
  • Uplift Others.
  • Make It Happen.

Some links referring to their values:


Mission Statements Roundup


In a time of increasing automation, it’s our mission to keep human connection at the heart of commerce.


  • We are a mindful, transparent, and humane business.
  • We plan and build for the long term.
  • We value craftsmanship in all we make.
  • We believe fun should be part of everything we do.
  • We keep it real, always.


At Indeed, our mission is to help people get jobs.


Create value in a global marketplace where anyone can buy & sell.


  • Go Bold
  • All for One
  • Be Professional


Throughout our history we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfil their hopes and dreams and realise their ambitions.


  • Dependable
  • Open to different ideas and cultures
  • Connected to customers, communities, regulators, and each other


To connect people through lending to alleviate poverty.

We envision a world where all people hold the power to create opportunity for themselves and others.


  • Transparency
  • Respect
  • Entrepreneurism
  • Accountability
  • Teamwork


Create a world that inspires human connection.


  • Be a Host
  • Champion the Mission
  • Be a Cereal Entrepreneur
  • Embrace the Adventure


Kickstarter’s mission is to help bring creative projects to life.


  • Transparency
  • Trust
  • Honesty


To give everyone the power to create and share ideas and information instantly without barriers.

We believe in free expression and think every voice has the power to impact the world.


Closing the distance - Our mission is to bring people, information and services closer together.


  • NEEDS. Understanding user needs unlocks everything.
  • SPEED. Survival of the fastest.
  • DETAIL. The devil is in the details.
  • DATA. Numbers don’t lie.
  • TEAMWORK. 1+1=11.
  • ENJOY. Pleasure makes perfect.


Our mission is to create an open financial system for the world.


  • Be the most trusted
  • Be the easiest to use


  • Clear communication
  • Positive energy
  • Continuous learning
  • Efficient execution

Notes from The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need

I recently reread The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. It’s from the motivation expert Dan Pink and what’s unique about the book is that it is in the format of a Japanese style comic book.

Here’s my most favorite quote:

But I am asking you to think about your PURPOSE... to recognize that your life isn’t infinite. And that you should use your limited time here to do something that matters.

And on successful people:

... truly successful people deploy them in the service of something larger than themselves. They leave their companies, their communities, their families a little better than before.

The book talks about six lessons about building a great career. You can find the book on Amazon here.

An example of starting with why - Rubio’s

Just had lunch today at Rubio’s. Specifically fish tacos. Anyways, can’t help noticing once you walk through the door and get in line, you’ll see a poster explaining their why:

TO THE OCEAN - Without the ocean, there would be no fish. Without fish, there would be no Rubio’s. It’s why we’re so passionate about serving sustainable seafood whenever possible. And why we celebrate the ocean and its delicious bounty where we can.


After that I went to Sprouts where I found this on the wall:

We believe healthy living is a journey and every meal is a choice. We love to inspire, educate and empower every person to eat healthier and live a better life.


Starting with purpose in a job description

I came across this job posting from Cookpad awhile ago, the leading recipe sharing site in Japan.

I love how the job description starts with their why:

Our purpose at Cookpad is to make everyday cooking fun. Not just because we like food but because we believe that cooking is key to a happier and healthier life for people, communities and the planet.

Everyday, home cooking has a profound impact on ourselves and the world around us: it makes us healthier, connects us with our friends and family, and makes our environment more sustainable. By solving the problems related to everyday cooking and encouraging more people to cook, we believe we can help build a better world.

A great example of how we can start with why in all facets of communication we do.