The purpose of first responders

Recently I’ve been watching the TV series 9-1-1, an American drama about first responders in Los Angeles. The ninth episode of the second season was about how one character found their purpose as a first responder.

There was this quote about the purpose of first responders that I found moving and I’d like to share it with you.

We are born with innocence. Then, as we grow we are cursed with the question why? Why are we here? Is it all just chaos? Or do we have a purpose? I was one of the lucky ones who found an answer to that question. My curse was lifted and replaced with a gift of certainty.

Why am I here? Because when you are scared, when you are hurt, and when you’re in the wrong place at the wrong time, and the smoke is too thick to breathe, or it hurts too much to move, or it looks like you might lose someone you love, when it’s your turn to have the worst day of your life, I am here to be the first one there to help. I am here to stand between you and the chaos. I am a first responder. That is my purpose. And I’m always just a phone call away.

Template for Purpose-driven Marketing Strategy

You’ve probably heard about Kotler’s famous marketing mix framework. The one with 4Ps - Product, Price, Promotion, and Place.

But did you know that Kotler updated this framework to 5Ps? What could the fifth P be?

Yes, you guessed it, PURPOSE.

Here’s him on record at a talk during his visit to JRE Group of Institutions a few years ago:

I’ve added to the 4P's a new P. You know the 4P’s is what marketers put together in a marketing plan; they have to describe the product, the price, the place, and the promotion. So the fifth I’ve added is purpose.

When I work with clients, instead of using the usual 4Ps as a framework, I use the new updated 5P framework. I recently created a template to help my clients’ plan their marketing strategy, and I’d like to share it with you.

You can download it using this link.

Purpose in the gig economy

Just came across this great read over at Harvard Business Review - The 4 Things You Need to Thrive in the Gig Economy.

The article explains that the most effective independent workers cultivate four types of connections - to place, routines, purpose, and people.

The segment on purpose:

For most people in our study, striking out on their own initially involved doing whatever work would allow them to find a footing in the market. But they were adamant that succeeding means taking only work that clearly connects to a broader purpose. All could articulate why their work, or at least their best work — be it to empower women through film, expose harmful marketing practices, sustain the American folk music tradition, or help corporate leaders succeed with integrity — is more than a means of earning a living. Purpose creates a bridge between their personal interests and motivations and a need in the world. Matthew, for example, said that although at first he felt “a certain desperation around having clients and making an income,” over time his view of success shifted “to one that is a lot about living a life of service to others and making the planet a better place.”

LINK: The 4 Things You Need to Thrive in the Gig Economy

Airbnb’s original pitch deck + free book on presentations

I recently did some research about Airbnb for my bi-weekly newsletter. One of the things I found was their original pitch deck.

In the very beginning, their name was AirBed&Breakfast with the tagline - book rooms with locals rather than hotels. The interesting part was that from the very beginning, this company was not about just making money. In their “solution” slide, they mention that Airbnb was a web platform to help users save money, make money, and share culture.

The presentation slides are simple and clean. You can take a look here.

A free eBook on creating captivating presentations

On the subject of presentations, I recently put together a short and fun book on creating presentations. The book is called Magical Presentations: What Disney Movies Teach Us About Creating Captivating Presentations.

If you are a presentation Jedi in training and a fan of Disney and Pixar movies, this fun little ebook is made for you.

With references to tons of Disney and Pixar movies, this little ebook introduces you to a simple framework inspired by Disney storytellers that helps you create an engaging presentation your audience cares about.

You’ll learn:

  • The very first thing you should do to craft a successful presentation.
  • How to surface the key ideas and elements.
  • How to lay a solid foundation for your presentation.
  • How to get clarity on the context of your presentation.
  • The five key questions to help you understand your audience, what their needs are, and how your presentation helps them.

It’s completely free for a limited time, if you’d to improve your presentations and if you like Disney movies, be sure to grab a copy here.

[QUOTE] In matters of style, swim with the current; in matters of principle, stand like a rock. - Thomas Jefferson

In matters of style, swim with the current; in matters of principle, stand like a rock. - Thomas Jefferson

Found this gem recently. What a wonderful quote that applies to business: the need to stay relevant, but also stand for something.

This happens to be the concept behind my newsletter - Built On Purpose. The newsletter introduces you to an inspiring game-changing company every other week. Every issue explores what these companies stand for: from their purpose to their cult-like culture.

The companies featured include Airbnb, Apple, Evernote, Southwest Airlines, and with more to come.

You can see a sample and sign up here: http://bit.ly/2PACmZ3

[LINK] An Activity to Help You Find Inspiration Outside Your Context

LINK: An Activity to Help You Find Inspiration Outside Your Context

One of the best ways to get inspired is to look outside your context… For example, emergency room doctors can get insights about organizing their medical supplies by spending time with a Nascar pit crew and an airline employee might get ideas about check-in by observing a hotel front desk.

One way to find inspiration is to look outside of your work. Look at other fields. Look at other categories.

This is also particularly true with business ideas and models. By shaking things up with elements and ideas from another industry or category, it can lead you to create blue oceans.

The article details an exercise to help us think outside of the box.

[LINK] Purpose of Lyft

On Lyft’s mission:

Lyft was founded nearly six years ago with the mission to improve people's lives through the world's best transportation.

On vision:

Our vision was to reinvent cities around people, not cars. That vision originated with one of our cofounders, who spent his life in Los Angeles, sitting in traffic and thinking to himself, there has got to be a better way. Our other cofounder truly believed in hospitality and wanted to communicate with and connect people and communities. Together they determined as a human society, there had to be a better way to solve for a traffic pain points and the fact that people sit alone in their cars, travel great distances to work, release emissions and all the downsides of traffic today.

On the subject of Lyft, here are their core values:

  • Be Yourself.
  • Uplift Others.
  • Make It Happen.

Some links referring to their values:

Lyft_CoreValues.png
one-of-our-core-values-uplift-others.jpg

Mission Statements Roundup

Etsy

Mission
In a time of increasing automation, it’s our mission to keep human connection at the heart of commerce.

Values

  • We are a mindful, transparent, and humane business.
  • We plan and build for the long term.
  • We value craftsmanship in all we make.
  • We believe fun should be part of everything we do.
  • We keep it real, always.

Indeed

Mission
At Indeed, our mission is to help people get jobs.

Mercari

Mission
Create value in a global marketplace where anyone can buy & sell.

Values

  • Go Bold
  • All for One
  • Be Professional

HSBC

Purpose
Throughout our history we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfil their hopes and dreams and realise their ambitions.

Values

  • Dependable
  • Open to different ideas and cultures
  • Connected to customers, communities, regulators, and each other

Kiva

Mission
To connect people through lending to alleviate poverty.

Vision
We envision a world where all people hold the power to create opportunity for themselves and others.

Values

  • Transparency
  • Respect
  • Entrepreneurism
  • Accountability
  • Teamwork

Airbnb

Mission
Create a world that inspires human connection.

Values

  • Be a Host
  • Champion the Mission
  • Be a Cereal Entrepreneur
  • Embrace the Adventure

Kickstarter

Mission
Kickstarter’s mission is to help bring creative projects to life.

Values

  • Transparency
  • Trust
  • Honesty

Twitter

Mission
To give everyone the power to create and share ideas and information instantly without barriers.

Values
We believe in free expression and think every voice has the power to impact the world.

LINE

Mission
Closing the distance - Our mission is to bring people, information and services closer together.

Values
WOW

  • NEEDS. Understanding user needs unlocks everything.
  • SPEED. Survival of the fastest.
  • DETAIL. The devil is in the details.
  • DATA. Numbers don’t lie.
  • TEAMWORK. 1+1=11.
  • ENJOY. Pleasure makes perfect.

Coinbase

Mission
Our mission is to create an open financial system for the world.

Priorities

  • Be the most trusted
  • Be the easiest to use

Values

  • Clear communication
  • Positive energy
  • Continuous learning
  • Efficient execution

Notes from The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need

I recently reread The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. It’s from the motivation expert Dan Pink and what’s unique about the book is that it is in the format of a Japanese style comic book.

Here’s my most favorite quote:

But I am asking you to think about your PURPOSE... to recognize that your life isn’t infinite. And that you should use your limited time here to do something that matters.

And on successful people:

... truly successful people deploy them in the service of something larger than themselves. They leave their companies, their communities, their families a little better than before.

The book talks about six lessons about building a great career. You can find the book on Amazon here.