LINK: Southwest Airlines Has Won My Heart and Mind. The Reason Why is Pretty Magical

Southwest Airlines Has Won My Heart and Mind. The Reason Why is Pretty Magical

This is my favorite article I read over the holidays. It is a great example of creating an opportunity out of a crisis.

Here’s an highlight from the article:

In life, you can always look at the bright side in any situation. In business it's one thing to talk about your vision. It's another thing when your employees live that purpose and vision on a daily basis… They weren't thinking about making money, there were living out the vision of their employer. Powerful.

It’s also an inspiring business story. No wonder lots of people LUV them.