Paul Leinwand and Varya Davidson from PwC writing for Harvard Business Review:
Starbucks’ culture is powerful because it is tightly linked to the company’s distinctive capabilities. The feel of Starbucks stores isn’t created merely by the layout and the décor — it exists because the people behind the counter understand how their work fits into a common purpose, and recognize how to accomplish great things together without needing to follow a script.
Speaking of culture, there are two ways to look at it:
- Let it happen by itself.
- Deliberately try to shape it.
As the article points out, culture is important to realizing strategies, which means we should definitely be proactive in shaping and cultivating company culture.