Evolution of Lego’s Mission Statement

Purpose and mission of companies do not alway stay the same. They must evolve to stay relevant. In Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry, we see how LEGO’s mission evolved:

Over the decades, LEGO has refined and reinterpreted its mission: to infuse children with the “joy of building, pride of creation”; to “stimulate children’s imagination and creativity”; to “nurture the child in each of us.” But on a fundamental level, the company’s goal has stayed remarkably consistent and is probably best expressed in its current iteration: “to inspire and develop the builders of tomorrow.”