Recently a seminar participant asked me to recommend a few books about purpose for teams and businesses.
I selected four books, which I consider the essential reads for understanding purpose in teams and organizations. These books have their place on my bookshelf, and I think they'll give you some insights and inspiration.
- It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
- The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
- Start with Why: How Great Leaders Inspire Everyone to Take Action
- Conscious Capitalism: Liberating the Heroic Spirit of Business