4 essential books about purpose for teams and businesses

Recently a seminar participant asked me to recommend a few books about purpose for teams and businesses.

I selected four books, which I consider the essential reads for understanding purpose in teams and organizations. These books have their place on my bookshelf, and I think they'll give you some insights and inspiration.

  1. It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
  2. The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
  3. Start with Why: How Great Leaders Inspire Everyone to Take Action
  4. Conscious Capitalism: Liberating the Heroic Spirit of Business