Robert Wong, Chief Creative Officer of Google Creative Lab, talks about the importance of purpose in an interview with Fast Company:
If you choose the right purpose, certain people will be attracted. They will be motivated and unified. They require less management oversight. Those people will then conceive and execute products, products that fit the purpose. The process fills in the open spaces. But strong purpose ties it together. You have to excavate the purpose first… The manager era is gone. Your staff can leave. They have the option to go. That’s why purpose is so important. It’s the best way to keep talent.