Did you know that the mission statement, which was titled, The Things We Think And Do Not Say: The Future of Our Business, is available online as a courtesy of Cameron Crowe.
The last paragraph in it summarizes Jerry’s purpose the best:
Let us start a revolution. Let us start a revolution that is not just about basketball shoes, or official licensed merchandise. I am prepared to die for something. I am prepared to live for our cause. The cause is caring about each other. The secret to this job is personal relationships.