I learned this from a case study on IDEO prepared by LinkedIn. The case studies is part of a series called LinkedIn Portraits of Purpose Companies.
What’s interesting about the way IDEO cultivates purpose is that each studio of IDEO is different. Each purpose is tailored for each studio.
IDEO’s core purpose is deliberately broad, to allow different offices to define their own aligned but custom-made, local visions.
Here are some examples:
Shanghai: Create new value for the country by enabling enlightened leaders to tackle systemic challenges
London: Unlocking potential in organizations to become creatively competitive in an ever-changing world.