Starting with Why
Visit their website and you will first come across their mission statement first and foremost. This is Start with Why in action.
Amy's Drive Thru is returning to the roots of American fast food, serving lovingly handcrafted food to nourish hard-working citizens, busy families and road-weary travelers.
Breaking the mission statement down, we see the following key elements:
- How they do it: return to the roots of American fast food, serving lovingly handcrafted food
- Who they serve: hard-working citizens, busy families and road-weary travelers
- What do they do: nourish
As a challenge, reflect on these three questions today:
- Who do you serve?
- What do you do?
- How do you do it?