An example of starting with why - Rubio’s

Just had lunch today at Rubio’s. Specifically fish tacos. Anyways, can’t help noticing once you walk through the door and get in line, you’ll see a poster explaining their why:

TO THE OCEAN - Without the ocean, there would be no fish. Without fish, there would be no Rubio’s. It’s why we’re so passionate about serving sustainable seafood whenever possible. And why we celebrate the ocean and its delicious bounty where we can.


After that I went to Sprouts where I found this on the wall:

We believe healthy living is a journey and every meal is a choice. We love to inspire, educate and empower every person to eat healthier and live a better life.