One of the best ways to get inspired is to look outside your context… For example, emergency room doctors can get insights about organizing their medical supplies by spending time with a Nascar pit crew and an airline employee might get ideas about check-in by observing a hotel front desk.
One way to find inspiration is to look outside of your work. Look at other fields. Look at other categories.
This is also particularly true with business ideas and models. By shaking things up with elements and ideas from another industry or category, it can lead you to create blue oceans.
The article details an exercise to help us think outside of the box.