[LINK] How Momofuku created an international restaurant brand

LINK: How Momofuku created an international restaurant brand

Wonderful article with lots of delicious beautiful photos.

Here’s my favorite bit on how Momofuku communicates their culture:

“How we communicated our culture in the beginning simply doesn’t work when we bring in a ton of new restaurants,” Mariscal said. To address this problem, Momofuku currently runs a “Momo-101” course with all their new employees. The staff has the chance to meet Dave, and have a conversation with him in person.

And on the contents of this Momo-101 course:

“He gives a history of the company and an overview of our values,” Mariscal said. “It’s less about telling them what to do our how to act and more of giving them enough examples of how we operate.”