[QUOTE] In matters of style, swim with the current; in matters of principle, stand like a rock. - Thomas Jefferson

In matters of style, swim with the current; in matters of principle, stand like a rock. - Thomas Jefferson

Found this gem recently. What a wonderful quote that applies to business: the need to stay relevant, but also stand for something.

This happens to be the concept behind my newsletter - Built On Purpose. The newsletter introduces you to an inspiring game-changing company every other week. Every issue explores what these companies stand for: from their purpose to their cult-like culture.

The companies featured include Airbnb, Apple, Evernote, Southwest Airlines, and with more to come.

You can see a sample and sign up here: http://bit.ly/2PACmZ3