Lipton's Purpose

From their website:

Since 1880, nature has been our tea factory. Every cup of Lipton tea is grown using natural rain, wind and sunshine to give you our signature rich taste and aroma. What’s more we believe that every cup of our tea should not only help brighten your day but help brighten the future of all our tea farmers and their families, and of course, our planet too.

And here's their brand video.