Books about Purpose in Business

Books on Purpose-Driven Companies

Purpose Discovery Case Studies

Learn how the great companies and teams discovered their purpose.

Turns out, like individuals, most great companies didn’t really discover their purpose until further down the road. In this 8-part email series, join me in looking at how great companies discovered their purpose. I’ll also take a look at methods used by accomplished business thinkers to help teams find their purpose.

Companies featured in the case studies include:

  • Google
  • Ford
  • Chick-fil-A
  • REI