Finding Purpose

A 30 Day Journal To Find Purpose And Put It In Words

If you're an entrepreneur, founder, or team leader who wants to inspire the people you work with to do great and meaningful work, this journal is created for you.

Finding the words to express your purpose

Everyday you get out of bed with a sense of purpose to improve lives and make the world better, but you haven't found the right words. It's as if the music is there, but you struggle to find the right lyrics.

This journal helps you clarify the purpose of your work  and find the words to express it.


In thirty days, you will: 

  1. Explore what you love to do

  2. Clarify your strengths

  3. Define who you really serve

  4. Understand what they need and desire

  5. Identify key themes

  6. Express your purpose

What's Included

The Journal

The journal comes in a PDF with 30 questions exploring the following themes:

  • Passions (Days 1-11)
  • Strengths (Days 12-17)
  • Needs of who you serve (Days 18-21)
  • Key Themes (Days 22-25)
  • Purpose (Days 26-30)

If you prefer to keep things in your notebook, the pages are formatted to be cut out and pasted into a 5.1 by 8.3 inch notebook (i.e. large-sized Moleskine).

This journal helps you get clarity about your passions and strengths, gives you a better understanding of who you serve and their needs, and, lastly, helps you find the words to express the true purpose of your work.

Companion Guide

The companion guide is a short, simple, and fun ebook. Written in plain English (no business jargon) with concepts that I’ve used with teams to help them clarify their purpose. It contains explanations of the important ideas and concepts, which serve as the basis for the questions in the journal. The 27-page PDF has eight chapters:

  1. Introduction
  2. The Treasure Map To Purpose
  3. Discover Your Passions
  4. Find Your Strengths
  5. The Needs Of Who You Serve
  6. Identify Key Themes
  7. Crafting Your Purpose Statement
  8. Celebrate your Purpose

A Timeless Resource

Things change. Sometimes the way you express our purpose might not resonate as well as before. When that times come, this book will be here for you.

The principles and concepts in the book come from my research of reading through countless books on discovering purpose. I have used them to help teams and brands clarify there purpose.

I hope it will make an valuable addition to your business toolkit.

Take a look and I'd love to know what you think.

About The Author

Justin Lee

Justin is a brand purpose consultant, business workshop designer, and presentation creator. He has been helping brands, companies, and teams clarify their purpose and develop purpose-driven strategies for the past decade.

He has worked at PricewaterhouseCoopers developing marketing strategies for companies around the world across industries including automobile, aviation, consumer goods, startups, and digital contents.

Previously he worked as a baker in Paris and Tokyo. He collects recipe books and currently lives in Tokyo and Los Angeles.