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Justin Lee

The Finding Purpose Journal is made by Justin Lee, a brand purpose consultant, workshop designer, and presentation producer.

Justin has been helping brands, companies, and teams clarify their purpose and develop purpose-driven strategies for the past decade.

He has worked at PricewaterhouseCoopers developing marketing strategies for companies around the world and in industries including automobile, aviation, consumer goods, startups, and digital contents. Previously he worked as a baker in Paris and Tokyo. He collects recipe books and currently lives in Tokyo and Los Angeles.