These are resources to give you an overview of what purpose is and why it matters.

Overview

Why Purpose Matters: What Mark Zuckerberg, Philip Kotler, and Justin Bieber Teach Us About Purpose in Business

Over at Medium I go over what purpose is and why is it important and relevant in business today with examples from Mark Zuckerberg, Philip Kotler, and Justin Bieber. There's also a bonus case study of Starbucks showing you what a successful purpose-driven strategy looks like. 

Books

Purpose & Management

Studies on Companies

Purpose and Us

Purpose-led Companies



Purpose Journey Case Studies